IT’S WOVEN IN YOUR STORY

Successful people are those who had the commitment to answer the same questions we were all asking and later turned round to sell us their answers. They develop strength to lift the weight we are all struggling with and then they make a lifetime vocation of showing us how to do what they did. ~Dr Mensa Otabil

In his book Losing My Virginity, Sir Richard Branson told the story of how he started Virgin Atlantic:

“In ’79, when Joan, my fiancée and I were on a holiday in the British Virgin Islands, we were trying to catch a flight to Puerto Rico; but the local Puerto Rica scheduled flight was cancelled. The airport terminal was full of stranded passengers. I made a few calls to charter companies and agreed to charter a plane for $2000 to Puerto Rico. Cheekily leaving out Joan’s and my name, I divided the price by the remaining number of passengers, borrowed a blackboard and wrote: VIRGIN AIRWAYS: $39 for a single flight to Puerto Rico. I walked around the airport terminal and soon filled every seat on the charter plane. As we landed at Puerto Rico, a passenger turned to me and said: “Virgin Airways isn’t too bad – smarten up the services a little and you could be in business.”

Brendon Burchard in his best-selling book ”The Millionaire Messenger” also explained that each of us has a story the world is willing to pay for. Our stories stem from our experiences, the questions we answered; the problems we found solutions to, all of these make us to who we are today.  We can bless the world with our stories while enriching ourselves from at the same time. After all according to Dan Kennedy ”People buy stories not stuff”.

It is easy for a person who has successfully lost a significant amount of weight to sell “weight loss” to others who are struggling with the same issue. She has a valid story, and others who are trying to do what she has done can see that it is doable.

You have been successful at something you once struggled with; you have found answers to some life’s tough questions; you have been delivered from something holding someone else captive. You have received comfort on some issues, so that you can comfort others with the same comfort you have received. That is your story. Don’t waste it. Use it to help others and make some money in the process.

Remember “People buy stories not stuff”.  Wrap your product/service around your story and see how you’ll touch people on a more personal level.

Till I come your way again next week, go make some bulk with your story 🙂